Michael C. Madsen

Image Making
& Graphic Design
Studio

The studio practice of Michael C. Madsen, presented through a curated selection of projects.

Specialising in image making and graphic design, our practice involves Photography, Graphic Design, Web Design, CGI, Moving Images and more.

We work globally with international clients, and are currently located in Copenhagen, Denmark. 

Gargantua

Spirits label artwork & design.

CGI
GD in collaboration with Kasper Ledet
Art direction by Kasper Ledet, To Øl

To Øl

Beer label artwork & design.
Mixing CGI, AI, digital gradients and analog distortions.

Graphic design & CGI
Art direction by Kasper Ledet, To Øl

Christian Balvig

Campaign and press photography to accompany the composer and musicians debut solo LP "Night Poem".

Concept & Photography

Phlake

Editorial for Hunger Magazine.
Visualising the ironic "I'm fine" concept of their latest LP, in a mixture of high fashion and office locations. A comment on the romanticisation of the creative industry with an ironic twist.

Featured:
Hunger Magazine
Pentagon Magazine

Concept & Photography

To Øl City Festival

Website for the brewery To Øl.

The design is taking a playful approach, treating each page as a fresh canvas for unique ideas, only dictated by the overall design guidelines of the festivals visual identity.

Webdesign
Art direction by Kasper Ledet, To Øl

Voxhall x To Øl

T-shirt artwork for music venue Voxhall and craft brewery To Øl.

The design is a semi abstract depiction of bad scenarios, related to both alcohol consumption and music listening; broken glass. Rowdy crowds breaking bottles, and music so laud that windows shatter. This negative idea, is turned around to something rather beautiful and tranquil. Jagged and irregular shapes, bathed in a smooth and soft blue-white gradient.

The t-shirts are given to all workers at Voxhall. They will later be sold to the general public, through To Øl's webshop.

Graphic design
Art direction by Kasper Ledet, To Øl

Adam Billy – Corpo;reality

Video for artist/designer Adam Billy.

Corpo;reality – a project focussing on materials, textures and sculptures, about our preconceptions regarding the human body.

Watch

Idea, sculptures and movement by Adam Billy.
Sound by Tobias Grann.

Directing, filming & editing

Night Repair – Slow Stone

Album design for the bands second LP.
A materialisation of the fragmented process behind making the music for the album, mixed with the adventurous and mystical atmosphere of the finished record.

Concept, Photography & Graphic Design

PLATFORM

Webdesign for the online architecture/art gallery Platform. The gallery specialises in the more artistic parts of the architecture practice – concepts, ideas and projects which challenges the usual way of thinking within architecture.

Visit

Webdesign

Iso.poetism – aw23 & aw22 lookbook

Lookbook photoshoot.

Models:
Victor Maxner
Bene Koffi
Daniel Warutere Poulsen
Henok Braae

Photography

Iso.poetism

Lookbook design for high-end menswear brand Iso.poetism.

Graphic design

Iso.poetism – ss22 campaign

Photographic campaign & editorial for the Iso.poetism ss22 collection.

Featured:
Hypebeast

Models:
Darren Seruwagi
Kelvin Esbjørn
Lamin Jr. Ceesay

Photography

Iso.poetism – ss22 & aw21 lookbook

Set design and lookbook photography.

ss22 featured:
Hypebeast

aw21 featured:
Hypebeast

Models:
Darren Seruwagi
Kelvin Esbjørn
Rodrigue Kitwanga
William Hoeijmans Vang

Concept & Photography

Kamo x Iso.poetism

Photographic campaign & editorial for the Kamo x Iso.poetism sunglasses collaboration 'Ego Theories'.

The pictures are made to focus on the unique characteristics of the sunglasses: the lightweight structure, and the glass/metal material contrast. Using heavy layering of matte textures in the styling, the lightweight shiny sunglasses stands out in contrast.

Featured:
Pause Magazine

Models:
Nils Sporys
Benjamin Dysager

Photography

Iso.poetism

Logo design & visual identity for high end menswear fashion brand Iso.poetism.

Graphic design

Iso.poetism

Lookbook package design for high-end menswear brand Iso.poetism.

This lookbook care package was designed as a tactile experience of the Iso.poetism SS21 collection, without the use of a physical showroom. Sent to buyers worldwide, this package enabled the buyers to experience the tactility of the fabrics, and the collection as a whole, without travelling to a physical showroom.

The package contains the physical SS21 lookbook, select fabric swatches, 'Iso.poetism' branded USB silver necklace and tote-bag, as well as a complimentary eucalyptus twig.

Graphic design & Package Design

Mays Winter

Photobook design for photographer J.I.B.

Mays Winter documents the photographers artist residency in Iceland. Twigs, snowy landscapes and horizons take up the majority of the pages. The design is light, spacious and uncomplicated – inspired by the snowy landscapes within the book.

Edition of 25 hand bound books.

Graphic design, sequencing & book binding

Iso.poetism

CGI object design for high-end menswear brand Iso.poetism.

Sculpted CGI Moebius band, designed & animated for the climactic ending to the ISO. POETISM SS20 fashion video. The Moebius band represents the many ongoing trepidatious trials you have to endure, if you want to succeed in the current landscape of the creative industry.

Featured:
Fucking Young! Magazine

CGI & Animation

Iso.poetism

SS20 collection graphic artworks for high-end menswear brand ISO. POETISM.

Artworks for the Tobias Birk Nielsen SS20 collection. Titled "50/1000 COIL", the collection revolves around the never-ending machinery of the fashion industry. The enourmous amounts of stress, to deliver something new and exciting each season, and how this overwhelming amount of pressure locks newcomers to the industry inside this giant hamsterwheel, which seems impossible to break out of. All these feelings are merged into a single object: our Moebius band. A never-ending construction, looping in on itself.

Graphic design & Photography

Age of Sirius x Tobias Birk Nielsen

"Of Crystaline Chaos" Editorial photoshoot.
Portrait series, showcasing this headpiece collaboration. The design is a danish/italian collaboration between ISO. POETISM and AGE OF SIRIUS. The portraits aim at showing a heavy dose of attitude, while showcasing the unique copper-woven textile from which the headpiece is made of.

Featured:
Pause Magazine
Kaltblut Magazine

Model:
Rex Leonard

Photography

OSS x Tobias Birk Nielsen

Jewelley photography campaign, for this collaborate collection titled UNDR TH SKN.

The campaign features skin-like textures and red-ish liquids.

Featured:
Hypebeast

Photography

Tobias Birk Nielsen

AW18 Lookbook, limited edition of 30 hand bound copies.

The lookbook is designed to be an extension of the collection it contains. The way the book is hand bound, using a unique hand-dyed textile, amplifies the crafted nature of the collection it contains. The heavy stitches down the left side, does not only mirror the color palette and heavy use of stitches in the collection, but also functions as the actual binding of the book.

Graphic design & Book Binding

Tape Aarhus

Website for the music venue Tape.

The music venue opened it's doors, physically and online, in 2016. It presented some of the most interesting, outrageous and important music acts, inside the venues small, dark and sweaty room. Tape closed it's physical doors for good in 2020, and in 2022 the online space was turned off, after 6 years of service.

Webdesign